Graphisads' Mukesh Gupta to head media panel

In OOH News By VJ Media Bureau - January 20, 2014

Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.

Zero Degree OOH now in Mumbai

In OOH News By VJ Media Bureau - December 31, 2013

The Kerala based Out of Home company will be servicing their South based clients' requirements for the Western region.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.

Thums Up's Toofani presence for Durga Puja

In OOH News By Nabamita Chatterjee - October 11, 2013

The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.

Maruti's new OOH drive for Wagon R Stingray

In OOH News By VJ Media Bureau - September 25, 2013

Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.

KFC's veggie spread on OOH

In Campaigns By MunmunSaha - September 17, 2013

The'KFC So veg, so good', campaign was kicked off in Pune with mouth-watering images of their veggie meal on hoardings meant to grab the attention of the TG.

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

Sikkim's new LED display visible at 4,500 sq ft altitude

In OOH News By Nabamita Chatterjee - August 24, 2013

The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped OOH potential in the city .

Kraft's OOH splash in Dubai for new Cheddar Cheese

In Digital OOH By VJ Media Bureau - August 06, 2013

The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin

OAC 2013: Activation will have its own role to play

In OOH News By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.