Kraft's OOH splash in Dubai for new Cheddar Cheese
By VJ Media Bureau - August 06, 2013
The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin
The team thus arrived at creatives that were tailor made to suit the medium. For example, on a bus wrap they incorporated'NEW ARRIVAL' both at the front and rear end of the bus and made sure that the same was maintained at eye-level, so that the commuter or passerby could easily register the message, whereas on a static medium' Giganto' (4229cm by 746cm) they utilized the design of the structure in the creative to showcase the top part of the tin by highlighting the'Ease Of Opening The Tin' and using Cheddar Cheese.
According to Encyclomedia, the campaign acted as a catalyst in generating buzz across the city of Dubai, which resulted in the increase of both sales and footfalls.
Advertising Agency: Encyclomedia Global, Dubai.
Agency website: http://www.encyclomedia.in
Director: Mukesh Manik
Creative Director: Tony Graver