Castle Lite goes totally cool in South Africa

Castle Lite, a premium liquor brand of South Africa, recently rolled out an innovative OOH campaign for promoting their new 440ml bottle and can to attract the eyeballs of the specific TG. In association with Encyclomedia Global, their OOH specialist agency, the brand brought alive the billboards and building wraps across the various hotspots in South Africa – which literally crafted the chill factor besides the tagline – The World’s Coldest Castle Lite Has Landed’ .

The innovation indeed transformed the static medium into a dynamic one and thereby enticing the TG to pick one for themselves and enjoy extra cold refreshment with Castle Lite.