Results For "OPT"
259 News Found
MOOH solutions firm StreetMetrics launches StreetCity
In OOH News By Rajiv Raghunath - March 24, 2022
StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.
Getting the most out of DOOH inventory
In Digital OOH By - March 01, 2022
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 18, 2022
Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance
Ultraleap launches next-gen camera to complete the transition from touch to gesture
In Digital OOH By Rajiv Raghunath - January 14, 2022
“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap
In-location experience management platform Raydiant acquires Sightcorp
In Digital OOH By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
PETA makes a strong case for adoption of stray animals
In Campaigns By M4G Bureau - September 07, 2021
Partners The Media Ant to run a 6-city campaign.
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
In OOH News By M4G Bureau - September 06, 2021
Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.
‘Content is central to DOOH digital solutions’
In OOH Solutions By Pray Jani - August 16, 2021
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
‘Tech adoption, common currency vital for OOH growth’
In Viewpoints By M4G Bureau - August 02, 2021
Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.