Campaigns
PETA makes a strong case for adoption of stray animals
Partners The Media Ant to run a 6-city campaign.
PETA (People for the Ethical Treatment of Animals ), the animal welfare organisation has partnered with agency The Media Ant for a six city general awareness campaign to encourage people to adopt stray animals.
The campaign that began on August 10 mostly used hoardings located in prime locations in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.
A simple, call for action in respective regional languages strikes the right chord by invoking citizen pride and associating it with a call to adopt animals. Combined with strategic locations and the right formats, the campaign manages to grab public attention and reiterate the messaging.
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OACKaushik Chakraborty of Tata Capital to join OAC panel discussion on AI-led OOH future
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Campaigns
Polaroid captivates NYC with an “Authenticity” OOH campaign
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OACLumina Display Systems to showcase cutting-edge digital signage solutions at OAC Expo 2025
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OACDipankar Sanyal, CEO, Platinum and MRP, joins OAC panel to discuss OOH commoditization
