Campaigns
PETA makes a strong case for adoption of stray animals
Partners The Media Ant to run a 6-city campaign.
PETA (People for the Ethical Treatment of Animals ), the animal welfare organisation has partnered with agency The Media Ant for a six city general awareness campaign to encourage people to adopt stray animals.
The campaign that began on August 10 mostly used hoardings located in prime locations in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.
A simple, call for action in respective regional languages strikes the right chord by invoking citizen pride and associating it with a call to adopt animals. Combined with strategic locations and the right formats, the campaign manages to grab public attention and reiterate the messaging.
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Coca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
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The campaign has been created in partnership with Mural Republic
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Company NewsINNOCEAN India launches AI STUDIO to drive the next phase of local marketing
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OACITC’s Jaikishin Chhaproo joins OAC 2026 panel on the evolving role of modern marketers
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OACRajasthan Royals’ COO Alok Chitre to address OAC 2026
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CampaignsCoca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
