Campaigns

PETA makes a strong case for adoption of stray animals

Partners The Media Ant to run a 6-city campaign.

Published

September 7, 2021

PETA (People for the Ethical Treatment of Animals ), the animal welfare organisation has partnered with agency The Media Ant for a six city general awareness campaign to encourage people to adopt stray animals.

The campaign that began on August 10 mostly used hoardings located in prime locations in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.

A simple, call for action in respective regional languages strikes the right chord by invoking citizen pride and associating it with a call to adopt animals. Combined with strategic locations and the right formats, the campaign manages to grab public attention and reiterate the messaging.

Related Topics:People for the Ethical Treatment of Animals PETA The Media Ant

Up Next

Sri Sri Tattva rides high on cabs and buses in North East

Don't Miss

OOH is the superstar for Star Pravah’s new show promo

Daily Newsletter

Subscribe to receive the latest OOH
industry updates

Latest
Trending
Videos

OOH Industry1 hour ago

“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign

DOOH2 hours ago

Make Outdoor creative again: Tim Bleakley rallies the ad industry

OOH Industry2 hours ago

With 20+ branded trains and 200+ screens, Gujarat Media Company charts a new course in OOH

OOH Industry1 day ago

Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.

Events1 day ago

Mark Boidman of Solomon Partners and Barry Frey of the DPAA global trade body to speak at WOO congress in Mexico

Campaigns4 months ago

Puma becomes PVMA for PV Sindhu

OAC10 months ago

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

Campaigns8 months ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

Campaigns3 years ago

Blinkit in association with Kinetic India goes all Bollywood

Campaigns4 months ago

Signpost India Limited launches Dharampeth One in Nagpur

OOH Sure!1 year ago

‘Let’s create an empathetic space for women’

OOH Sure!1 year ago

‘It won’t just be a man’s world anymore’

OOH News1 year ago

‘We’re actively exploring acquisitions and working to increase our inventory’

Gallery1 year ago

A habit of success at Prakash Arts

OOH Sure!1 year ago

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening