Campaigns

PETA makes a strong case for adoption of stray animals

Partners The Media Ant to run a 6-city campaign.

Published

September 7, 2021

PETA (People for the Ethical Treatment of Animals ), the animal welfare organisation has partnered with agency The Media Ant for a six city general awareness campaign to encourage people to adopt stray animals.

The campaign that began on August 10 mostly used hoardings located in prime locations in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.

A simple, call for action in respective regional languages strikes the right chord by invoking citizen pride and associating it with a call to adopt animals. Combined with strategic locations and the right formats, the campaign manages to grab public attention and reiterate the messaging.

Related Topics:People for the Ethical Treatment of Animals PETA The Media Ant

Up Next

Sri Sri Tattva rides high on cabs and buses in North East

Don't Miss

OOH is the superstar for Star Pravah’s new show promo

Daily Newsletter

Subscribe to receive the latest OOH
industry updates

Latest
Trending
Videos

Contracts & Investments18 hours ago

DoohClick launches in Canada with Movia partnership

Creative Concepts18 hours ago

Fastrack UFO Collection lands on billboards with 3D installations

International Events19 hours ago

WOO Forum Seoul to spotlight regulation and automation in global OOH

Campaigns2 days ago

Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai

Creative Concepts2 days ago

Swiggy sets rats running to highlight on-time delivery promise

Campaigns8 months ago

Puma becomes PVMA for PV Sindhu

Innovative Use5 months ago

HOCCO’s Aamchi campaign brings mango tree to Ahmedabad

OAC1 year ago

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

Campaigns3 years ago

Blinkit in association with Kinetic India goes all Bollywood

Campaigns12 months ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

OOH Sure!2 years ago

‘Let’s create an empathetic space for women’

OOH Sure!2 years ago

‘It won’t just be a man’s world anymore’

OOH News2 years ago

‘We’re actively exploring acquisitions and working to increase our inventory’

Gallery2 years ago

A habit of success at Prakash Arts

OOH Sure!2 years ago

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Sales Executive

Established B2B Media and Events Group VJ Media Works is looking for sales executives

Digital Marketing/Social Media Executives

Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

More Current Opening

Media Owners

More Media Owners

Showcase

Campaigns5 days ago

Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner

The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.

Campaigns6 days ago

“Sabse Pehle Life Insurance” campaign goes Pan-India

The campaign is live across 40 Indian cities

Creative Concepts6 days ago

Unilever deodorants go big at Tesco UK with immersive OOH installations

These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...