MOOH solutions firm StreetMetrics launches StreetCity

StreetMetrics, which specialises in measuring moving OOH (MOOH) advertising campaigns, such as, on buses, trains, and cabs, is officially launching StreetCity, an interactive, educational tool for StreetMetrics’ MOOH measurement solutions. The company is currently operating in 30 of the top 25 designated market areas (DMAs) in the US, and internationally across Canada, Australia, Europe and Central Asia.

“StreetCity is designed with our current partners, and future partners, in mind. The interactive city outlines the methodology and impact of StreetMetrics’ measurement and attribution capabilities. Users can navigate around the city, filter for solutions, and hover over media assets to get a more visual understanding of our advanced out-of-home measurement technology,” states the company in a release.

“StreetCity is an exciting milestone in the StreetMetrics journey,” says Drew Jackson, StreetMetrics’ Founder. “Out-of-Home media measurement is complex, and we’re committed to providing our operators and advertisers the resources to make moving out-of-home measurement more straightforward and transparent. Thanks to Max, Jeff, and the team at Voxel who helped us deliver upon this goal.”

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

“StreetMetrics thought out of the box for this project,” says Jeff Alaoui, Voxel Worlds’ Chief Operating Officer. “Voxel typically designs 3D experiences for architecture, so building a custom 3D city that showcases StreetMetrics’ Out-of-Home advertising measurement tech was a unique challenge. Partnering with the StreetMetrics team and seeing StreetCity come to life was a rewarding experience through and through.”