Results For "OPT"
259 News Found
Media owners need to adopt audience metrics to grow business: Praveen Vadhera
In OOH News By Sakshi Sanghavi - April 25, 2024
Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth
Election campaign spends set to buoy OOH business
In OOH News By Sakshi Sanghavi - March 27, 2024
BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
In OOH News By Rajiv Raghunath - March 19, 2024
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics
In Campaigns By M4G Bureau - February 27, 2024
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
MRSI adopts new socio-economic classification system ISEC
In OOH News By M4G Bureau - February 21, 2024
Incorporates women’s education as one of the key definers of social capital
‘Common currency is central to business growth’
In OOH News By Amrit Mishra - February 06, 2024
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed
In OOH News By M4G Bureau - January 16, 2024
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.
‘DOOH is giving clients greater options’
In OOH News By Rajiv Raghunath - January 08, 2024
Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year
Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia
In OOH News By M4G Bureau - December 13, 2023
Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.