All about car insurance

By Amrit Mishra - March 04, 2024

ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.

A ‘Sakht’ smartphone that exudes toughness & durability

By Amrit Mishra - February 15, 2024

In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the 'Sakht Phone' campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.

Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town

By Amrit Mishra - February 12, 2024

Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence

Platinum Love Bands making a new promise ahead of Valentine’s Day

By Amrit Mishra - February 08, 2024

Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.

‘Common currency is central to business growth’

By Amrit Mishra - February 06, 2024

Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency

‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’

By Amrit Mishra - February 06, 2024

Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.

Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty

By Amrit Mishra - February 05, 2024

Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.

Renowned filmmaker Vasanth S Sai narrates the art of story-telling at South India Talks OOH Conference

By Amrit Mishra - February 05, 2024

Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.

Rishabh Pant bats for Iodex UltraGel+

By Amrit Mishra - January 29, 2024

The campaign amplifies the odour-less attribute of the pain-relieving gel product