Platinum Love Bands making a new promise ahead of Valentine’s Day
By Amrit Mishra - February 08, 2024
Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.
In a dazzling display of creativity and innovation, Platinum Love Bands has taken the lead in celebrating Valentine's Day with a captivating OOH campaign that promises to make this year's celebration truly unforgettable. The renowned jewellery brand aims to elevate the month of love with the ultimate symbol of commitment – rare platinum.
The OOH campaign, conceptualized and executed by Wavemaker, introduces an immersive experience through gigantic digital screens strategically placed across key markets. Passers-by are treated to a spectacle of exquisitely crafted Platinum Love Bands, elegantly rotating around the display boxes, showcasing intricate design and craftsmanship. This larger-than-life visual experience aims to make the allure of platinum seem larger than life, reinforcing the brand's tagline – "For a love so rare."
Shekhar Banerjee, Chief Client Officer and Office Head at Wavemaker India, expressed enthusiasm about the campaign, stating, "Valentine's Day is a time for creating unforgettable moments and exceptional experiences with the ones we love. Our aim is to provide an experience that goes beyond the ordinary, filled with breath-taking visuals and interactive elements that celebrate the beauty of love."
But the innovation doesn't stop there. In the spirit of Valentine's Day, Platinum Love Bands has partnered with the leading music streaming service, JioSaavn, for a unique collaboration. The #PlatinumLoveJukeBox initiative allows consumers to create custom dedications for their loved ones by curating personalized playlists. Couples can select songs that resonate with their unique love story and language of love, creating a tailor-made playlist that can be shared with a heartfelt, personalized message.
Sujala Martis, Consumer Marketing Director at PGI India, emphasized the significance of platinum as the ultimate symbol of modern love. She stated, "Platinum is the ultimate symbol of modern love. This month of love, the intent was to elevate the upcoming Valentine's Day experience for our audience." Platinum Guild International (PGI), the driving force behind Platinum Love Bands, dedicates itself to cultivating the global platinum jewellery market. Through consumer and trade programs, PGI fosters awareness for platinum's unique qualities. The Purity Assurance Program, in collaboration with TUV India Pvt Ltd, guarantees each jewellery piece's purity up to 95%, stamped 'Pt950,' accompanied by a tamper-proof quality assurance card for transparency and authenticity.
This Valentine's Day, Platinum Love Bands invites couples to embark on a journey of commitment and celebrate their unique love stories with the rare and precious metal – platinum.
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