Zepto pours love through OOH for Valentine’s Day

Zepto, the quick commerce platform, has rolled out a creative and playful OOH (Out-of-Home) campaign for Valentine’s Day, leveraging witty product analogies to capture attention. The campaign, featuring a series of billboards with relatable and humorous declarations of love, draws comparisons between romantic emotions and popular FMCG products available on the platform.

Each billboard showcases a lighthearted phrase that cleverly integrates product characteristics into love expressions. For instance, messages like “My love for you is like Hellmann’s mayo, messy yet irresistible” or “My love for you is like Surf, purane daag mita de, in 1 shot” blend romance with humor while highlighting the brand’s product offerings. Other messages include references to Ponds, NIC ice cream, and Eno, using their qualities to craft fun and endearing comparisons.

By tapping into popular culture and everyday consumer goods, Zepto’s campaign not only resonates with young audiences but also reinforces its brand presence in a memorable way. The use of bright colors, a consistent theme, and playful copywriting makes the campaign visually engaging and social media-friendly.

With this campaign, Zepto positions itself as more than just a grocery delivery service—it becomes part of its customers’ daily conversations and special moments. The fusion of romance, humor, and brand integration creates an effective marketing push that aligns perfectly with the spirit of Valentine’s Day, making it a campaign that is hard to miss.