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Home » Campaigns » Rishabh Pant bats for Iodex UltraGel+

Rishabh Pant bats for Iodex UltraGel+

By Amrit Mishra - January 29, 2024

The campaign amplifies the odour-less attribute of the pain-relieving gel product

Teaming up with his pain relief ally, Rishabh Pant, the prominent face of the new Iodex product, recognises Iodex UltraGel+ as the go-to solution for ‘Dard Se Din Bhar Aaram’. Making a remarkable comeback to the field, Rishabh Pant entrusts Iodex as his indispensable companion while gearing up with rigorous workouts to make a triumphant return to his sport.

Iodex OOH campaign

Iodex, recognised as a beacon of pain relief for Indian consumers, introduces a breakthrough 2% Diclofenac emulgel formula designed to combat inflammation, stiffness, swelling, and joint pain. Praised for reshaping the pain relief landscape, Iodex UltraGel+ boasts superior penetration and an odourless composition, eliminating the discomfort associated with traditional pain relief gels. 

Iodex OOH campaign

In the OOH space, Iodex gave its latest product campaign a domineering presence with displays on billboards and other formats. The campaign was highly visible in Mumbai.

Additionally, the company has produced amusing films that highlight how the odour-free pain relief gel will spare consumers from potential social awkwardness. Targeting working professionals as their primary audience, Iodex is confident that these lighthearted films will strike a chord with their target demographic. 

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