Ipsos launches OOH solution to drive advertisers’ brand success

Ipsos, one of world’s leading market research companies, has announced the launch of an OOH advertising solution designed to help advertisers quickly assess and optimise OOH creative with a rapid turnaround in as little as 24 hours. 

The OOH solution leverages Ipsos' extensive experience and knowledge, capturing realistic attention metrics in distracted environment and observing the actual decision making process of consumers. 

Shaun Dix, Global Leader of Creative Excellence, Ipsos stated: “OOH advertising presents a compelling opportunity for brands to connect with their target audience in a dynamic, cost effective and impactful manner, and remains a powerful channel to engage consumers. Ipsos’ latest creative research shows that distinctive product assets in OOH advertising can fuel brand growth by +61%. The launch of Ipsos' OOH advertising solution will enable advertisers worldwide to harness the full potential of this often-untapped medium”. 

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential. 

OOH is available on the Ipsos.Digital Platform, as part of the Creative|Spark suite of creative assessment solutions, designed to unlock best-in-class advertising across the entire creative development process. 

With design and metrics grounded on Creative|Spark’s proven Behavioural Science, Data Science and Neurosciences, combined with Text Analytics and supervised AI, OOH provides instant access to learnings embedded in the latest scientific thinking.

OOH also boasts a range of adaptable service options, tailored to meet advertisers' varied timing, budget, and business requirements. 

Launching first across five major markets - the US, UK, France, Germany, and Italy, and globally through client service teams, the digital capabilities will be rolled out across more countries throughout 2024.