‘DOOH is giving clients greater options’

Indian OOH business is expected to see double digit growth in Year 2024. Stating this, Atul Shrivastava, Group CEO, Laqshya Media Group told Media4Growth that the bullish outlook stems from the broad business trends seen in Year 2023. Business retraced the path to normalcy, greatly augmented by DOOH expansion. “DOOH is giving clients greater options,” he said.

Automobile, real estate and mobile handsets were among the most active brand categories in the OOH space, along with jewellery and BFSI. When asked about the major works handled by Laqshya Media Solutions, Atul said: “Honestly, every campaign which we handle is a major one for us, so I would like to refrain from quoting any particular name. The campaigns were impact oriented; we recommend plans with numbers on gross as well as net reach with the help of our Audience Measurement Tool SHARP. We also share the post campaign evaluation. However, the clients’ feedback and sales is the most creditable measurement and they come back to us. Laqshya Media is equipped with unparalleled data support, tech oriented innovations and flawless services. Our record of highest client retention rate as an independent OOH agency, proves the efficacy and flawless services which we offer.”

Looking ahead, he said, “I wish for the growth to be double digits as the indications are very positive. Apart from the buoyancy in the consumer demand, decent spends will happen from political parties also due to Lok Sabha elections in the H1 of 2024.”