Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.

Uninor reinforces identity on I-day

In OOH News By Bhawana Anand - August 23, 2013

The telecom brand decorated billboards with 500 Tri color Balloons across Meerut and Barielly to connect with the spirit of Independence Day.

Tata Docomo joins the Rath Yatra bandwagon

In OOH News By Nabamita Chatterjee - July 27, 2013

Emotional connect along with visibility at vantage points

Dance connect with 7UP

In OOH News By VJ Media Bureau - July 15, 2013

7 UP's new activation is all about connecting the brand with the magic of dance.

Gplus campaign grabs attention in Guwahati

In Campaigns By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

Proactive bags skywalk tenders in Mumbai

In OOH News By VJ Media Bureau - June 13, 2013

With a duration of five years, the contract involves different media formats in skywalks connecting through four routes of Mumbai.

Ugadi adds sparkle to Hyderabad Airport!

In OOH News By VJ Media Bureau - April 23, 2013

Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune with the celebration.

Sony Xperia hits Kolkata through OOH route

In OOH News By Nabamita Chatterjee - April 02, 2013

The brand connects with their target group through large facades involving the billboard format

Uninor s catchy Sabse Sasta campaign

In Campaigns By Bhawana Anand - March 04, 2013

Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target audience of the region.