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Home » Campaigns » Gplus campaign grabs attention in Guwahati
Gplus campaign grabs attention in Guwahati

By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

Guwahati recently witnessed an extensive outdoor campaign on the launch of the city's first English weekly tabloid called Gplus. The brand has used almost all the large out-of-home media formats available in the city for this campaign which includes hoardings, kiosks, traffic signal consoles, bus shelters, pedal-ads(mobile), lookwalkers, ambient media, mall façade, traffic points, signages and such. Executed by Outreach Advertising Private Limited, this city-based product covered the whole of Guwahati, grabbing the attention of the target segment through teasers & by finally revealing it through the interesting creative adapted for the campaign.

"We have taken a total 30 sites covering over 200 facias for a period of three months in almost all the junctions and touch points to create a very high impact. Outdoor format has been the best choice regarding Gplus giving value for the client's investment”, shares, Sunit Jain, Associate Director, Outreach.

The USP of this publication lies in its exclusive detailing about the happenings of Guwahati. Koushik Hazarika, Editor of Gplus mentions, "Gplus is an English weekly launched only for the people of Guwahati, and will be circulated within the city. The outdoor campaigns have helped us to feel the pulse of the city, the aspirations of the people, as today Guwahati is one of the fastest growing place of the country. Outdoor has helped us in maximizing the visibility for this new product which is solely for this city covering various intricate details about the place. So far the impact has been great making Gplus the talk of the town through "I love Guwahati” teasers and there was an instant connection when we revealed it to the people of the city.
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