Results For "NEC"
268 News Found
‘Growing consumer base, buying power bolster OOH’
In Viewpoints By M4G Bureau - April 18, 2024
Dipankar Sanyal, CEO, Platinum Communications shares his expert insights on the approach to Gujarat market as an OOH specialist and suggests media owners to be more connected with advertisers.
OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28
In OOH News By Rajiv Raghunath - March 27, 2024
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
FCB Kinnect and Tata.EV break the internet with a thoughtful gesture for Ellyse Perry
In OOH News By Sakshi Sanghavi - March 20, 2024
The beautiful trophy is made out of the broken glass window
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
In OOH News By Rajiv Raghunath - March 20, 2024
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
LMX Connects to DoohClick’s ad management platform to expand demand opportunities
In OOH Solutions By M4G Bureau - February 29, 2024
The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand
‘innovation plays a crucial role in OOH advertising’
In Viewpoints By M4G Bureau - February 29, 2024
Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
In Digital OOH By Rajiv Raghunath - February 22, 2024
LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
‘In OOH the possibilities for creativity are truly expansive’
In Viewpoints By M4G Bureau - January 24, 2024
Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.