Inorbit Mall celebrates 10th anniversary in style

In OOH News By VJ Media Bureau - February 03, 2014

The mall connects with emotional quotient via 360 Degree advertising platform.

Cartoon Network's super fun event with Super Toons

In Campaigns By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

'OOH is a strong reminder medium'

In Viewpoints By M4G Bureau - January 13, 2014

Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.

'We Chat' moves on with"Out-of-Home” media

In OOH News By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

BBM's instant connect @ campuses

In Campaigns By Bhawana Anand - December 17, 2013

To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.

Kingfisher connects with a bang @ rock fest!

In OOH News By VJ Media Bureau - December 13, 2013

The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.

Ambuja Cement builds connect at Odisha's Bali Yatra

In OOH News By Nabamita Chatterjee - December 10, 2013

By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.

'OOH should be innovative, engaging and participative'

In Viewpoints By M4G Bureau - December 06, 2013

Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.

UP Talks OOH : Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD, Shalimar Corp Limited, a popular real estate developer in Lucknow, shares his views on the brand's experience of the OOH medium in Uttar Pradesh, at the UP Talks OOH event organised by VJ Media Works to be held on November 15th in Lucknow.

'OOH helps us talk to our readers'

In Viewpoints By M4G Bureau - November 07, 2013

Basant Rathore, VP- Strategy & Brand Development, Dainik Jagran, talks about how OOH helps the brand connect with its readers in the UP market.