OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

Interactive technologies add new dimensions to experiential marketing

In OOH News By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore

‘Absolute simplicity, absolute minimalism, absolute honesty’

In Viewpoints By Pray Jani - May 27, 2020

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager

‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Alakh Advertising & Publicity launches digital marketing arm

In OOH News By Pray Jani - May 18, 2020

The Mumbai-based media owner expands its services to offer online marketing services

TikTok appoints Ashok A Cherian as Marketing Head for India

In OOH News By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

In OOH News By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

Faber-Castell India appoints Sonali Shah as Marketing Director

In OOH News By M4G Bureau - April 23, 2020

Sonali will be leading the Marketing & Corporate Communication activities across all the product categories at Faber-Castell India