Results For "Marketing"
579 News Found
‘Experiential marketing, OOH can make a powerful combination’
In Gallery By - August 06, 2020
Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients
Cars24 onboards Ogilvy as creative agency
In OOH News By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations
In OOH News By M4G Bureau - July 30, 2020
FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses
SAP awards Global Media AOR to Omnicom Media Group
In OOH News By M4G Bureau - July 29, 2020
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration
GDX Studios appoints experiential marketing expert Sophie Masson as President
In Digital OOH By M4G Bureau - July 22, 2020
Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients
Hoichoi leverages right time to be on OOH
In Viewpoints By Bhawana Anand - July 20, 2020
Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.
Uber promotes Prabhjeet Singh as President of India and South Asia
In OOH News By M4G Bureau - July 20, 2020
In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
‘OOH will be more innovation & ROI driven’
In OOH News By Bhawana Anand - July 16, 2020
Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times
‘OOH is becoming an essential marketing tool to be a part of new normal’
In Viewpoints By Bhawana Anand - July 15, 2020
Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign