Results For "Marketing"
381 News Found
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
Experiential marketing: The right choice to sell fintech in rural markets
In Viewpoints By M4G Bureau - September 15, 2021
Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
Havas Group India appoints Pritha Dasgupta as CMO
In OOH News By M4G Bureau - September 01, 2021
Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
In Digital OOH By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications
In OOH News By M4G Bureau - August 04, 2021
Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
ColorJet Group appoints Umang Singhal as VP, India Signage Business
In OOH News By M4G Bureau - July 28, 2021
Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.
‘OOH must be an integral part of a brand manager’s media mix’
In Viewpoints By N Jayalakshmi - July 05, 2021
Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…
Meehiir Desai joins Fullerton India as Head of Marketing
In OOH News By M4G Bureau - July 05, 2021
Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.