ILC Group appoints Nihit Kumar as GM & Head - Marketing

In OOH News By M4G Bureau - January 22, 2021

Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships

Castrol India appoints Jaya Jamrani as VP - Marketing

In OOH News By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

Tata Pravesh to drive awareness about doors with OOH initiative

In OOH News By M4G Bureau - January 07, 2021

OOH medium is designed to support the mainline TV promotion

Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

Just shout it out, says Dabur Stresscom campaign

In Campaigns By M4G Bureau - December 30, 2020

The brand kicked off the ‘Shout Out Stress’, campaign to enable people work out their pandemic induced frustrations, through a soundproof scream booth mounted on top of a moving vehicle

Bosch Home Appliances appoints Isobar India as strategy & creative agency partner

In OOH News By M4G Bureau - December 11, 2020

The brand is poised to enhance its marketing strategy in India with this announcement

Airport advertising takes off with growing traffic

In OOH News By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

Global ad spend rebound likely in 2021, says report

In Research By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

NYKAA Pink Friday sale is back on OOH

In OOH News By M4G Bureau - December 01, 2020

A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors