Results For "Marketing"
575 News Found
'Clutter is the biggest problem'
In Viewpoints By M4G Bureau - August 06, 2013
C. Vasudev Rajesh - Vice President Marketing - Chettinad Cement Corporation Limited, voices his concerns over the OOH medium, with clutter topping his list.
'OOH is the best medium to capture the youth'
In Viewpoints By M4G Bureau - July 25, 2013
Simeran Bhasin, Marketing Head -- Fastrack & New Brands at Titan Industries Ltd, on why OOH works well when it comes to youth.
'Biggest challenge is quantifying the ROI'
In Viewpoints By M4G Bureau - July 19, 2013
Ashish gupta, Director Channel Marketing -- Blackberry India, on measuring ROI in OOH and more….
'Very little evaluation matrix'
In Viewpoints By M4G Bureau - July 19, 2013
Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.
Volvo Auto India & the OOH medium
In Viewpoints By M4G Bureau - July 01, 2013
On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.
The 'Why' and 'How' behind Mushrooming specialist agencies
In OOH News By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
OOH dances to IPL's'Jhumping Jhapak'
In OOH News By Bhawana Anand - May 20, 2013
IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.
Amit Sarkar takes over as COO of Kinetic India
In OOH News By VJ Media Bureau - May 06, 2013
Amit brings to the table a rich experience covering varied marketing spaces.
Jagran Solutions wins four awards at WOW Awards 2013
In OOH News By VJ Media Bureau - April 29, 2013
The marketing agency announced that it has won three gold awards and one bronze award at the national WOW Awards 2013
Danone B'lue box reaches colleges & corporate parks
In OOH News By Bhawana Anand - March 19, 2013
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.