Differentiator is the key

In Viewpoints By M4G Bureau - February 05, 2014

Sanjay Tripathy, Senior Executive, Vice President, Marketing, Product, and Direct Channels, HDFC Life tells Outdoor Asia how the OOH medium plays an important role for a brand in the financial segment.

'Consistent conversation is the differentiator'

In Viewpoints By M4G Bureau - February 05, 2014

Gaurav Suri, Head - Marketing, UTI, on what really creates the edge in the context of OOH advertising.

Carat Fresh Rural wins Silver in Flame Awards 2014

In OOH News By VJ Media Bureau - January 22, 2014

The agency provides comprehensive rural marketing and communication solutions to clients.

'OOH helps in creating trade acceptability'

In Viewpoints By M4G Bureau - January 22, 2014

Sahil Gilani, Director, Marketing & Sales, Gits, tells Outdoor Asia how the OOH medium has helped the brand create awareness.

'Plenty of scope for effective use of OOH'

In Viewpoints By M4G Bureau - January 21, 2014

Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.

Driving brand recognition

In Viewpoints By M4G Bureau - January 21, 2014

Aalok Wadhwa, Head- Sales & Marketing, Madhur Sugars, on how the OOH medium has helped the brand drive recall and awareness

'Standard formats must be supported by innovations'

In Viewpoints By M4G Bureau - January 17, 2014

Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.

'Sites marking by authorities will help'

In Viewpoints By M4G Bureau - January 17, 2014

Suraj Katoch, Senior Manger- Marketing- Radikal Overseas, tells Outdoor Asia why the brand decided to allot focused budgets for the OOH medium.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'OOH is a strong reminder medium'

In Viewpoints By M4G Bureau - January 13, 2014

Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.