`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

Voice Dialogue Marketing- Did you hear about it?

In OOH News By Pray Jani - March 20, 2020

Audio ads, one of the oldest mode of communications, is adorning a new avatar and finding relevance in marketing with improved technology and quality

AVOID is the new message from DSP MF

In Campaigns By Bhawana Anand - March 18, 2020

The leading BFSI company rolls out a moment marketing campaign to educate masses about COVID-19

Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Facebook to socialise on OOH with foremost marketing campaign

In OOH News By Pray Jani - March 03, 2020

‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections

Sprite is back with new lightered heart campaign

In OOH News By M4G Bureau - March 02, 2020

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital

Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

New technologies will transform airport advertising experiences

In Gallery By - February 28, 2020

Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities says Charu Malhotra, Head - Marketing, Somany

Metro station semi-naming rights offer great brand recognition

In Gallery By - February 28, 2020

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers