Media will not get a poll boost, says KPMG

In OOH News By BS Reporter, Business Standard, Mumbai - March 13, 2014

2014 growth projected at 13% against 11.8% in 2013

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Haresh Nayak to handle APAC for Posterscope

In OOH News By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.

Honda readies for the big push

In OOH News By Sharmistha Mukherjee, Business Standard, New Delhi - February 26, 2014

The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small car

O&M might skip Goafest

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014

Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.

Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

India a top growth market for Vodafone

In OOH News By BS Reporter, Business Standard, New Delhi - February 07, 2014

The company posts 13.2% increase in service revenue at Rs 9,541 cr

A new product every year: C V Raman

In Viewpoints By M4G Bureau - February 07, 2014

Interview with ED (engineering), Maruti Suzuki India Ltd

'OOH provides recall and relevance consistently'

In Viewpoints By M4G Bureau - February 07, 2014

Lakshmi Goyal, Head -- Marketing, Retail Banking and Wealth Management, HSBC India, shares with Outdoor Asia, her thoughts on how the banking brand leverages OOH in order to connect with its customers.

Sun Sign & Technologies brings Star's new signage product

In OOH News By VJ Media Bureau - January 22, 2014

Starflex offers two new Signage products which are compatible with the Indian OOH industry requirements.