Jagran Solutions bags 4 metals at WOW Awards

In OOH News By VJ Media Bureau - May 27, 2014

The entries were graded across four criteria: Concept, Activity, Amplification and Results

Non-Metro Airports: Potentially Capable of Attracting More Brands

In OOH News By - May 26, 2014

As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Ad Touch appoints Dinesh Panjabi as Head - West & South Zone

In OOH News By Nabamita Chatterjee - May 14, 2014

Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.

Blackberry runs BBM channel for Mumbai Indians' fans

In OOH News By Bhawana Anand - May 08, 2014

The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.

Lifebuoy's'Jump Pump' turns the hand pump into a fun game

In OOH News By VJ Media Bureau - May 07, 2014

Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra

'India Ka Bigboss' on voting drive

In Campaigns By Nabamita Chatterjee - April 30, 2014

The 360 degree campaign by Dollar Bigboss aims to inspire every Indian to vote responsibly.

Orango, Khushi join hands for Amritsar Airport branding

In OOH News By VJ Media Bureau - April 28, 2014

This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal Pradesh.