Results For "India"
1332 News Found
Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive
In OOH News By M4G Bureau - April 09, 2021
The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.
Canon India appoints Manabu Yamazaki as new President & CEO
In OOH Solutions By M4G Bureau - April 06, 2021
Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.
‘Tech-tonic shifts altering Indian OOH terrain’
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
dentsu X India wins media duties for Roca, Parryware
In OOH News By M4G Bureau - March 31, 2021
As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.
Pepsico India launches integrated campaign for Mountain Dew Ice
In OOH News By M4G Bureau - March 30, 2021
The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
OOH to grow bigger in tier II-III, says FICCI- EY report
In Research By M4G Bureau - March 30, 2021
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
Does size really matter in OOH?
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.
Skyrams executes SBI Home Loans campaign in Coimbatore
In Campaigns By M4G Bureau - March 24, 2021
The campaign was unfurled on bqs media at prominent locations on the city.