The win comes hot on the heels of DDB's strong performance at the Regional Agency of the Year Awards, which took place in December last year.
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service...
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
A path breaking idea, sometimes delves into the simplest of all thoughts! HUL promotes Lifebuoy and the habit of washing hands before meals at the Maha...
OOH is expected to grow at a moderate rate of 4.3 per cent.
The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
