In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall spaces into vibrant, powerful media platforms.
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a focus on ideas,...
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its floor cleaner range with patented technology
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and Australia.
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath explored the disconnect between OOH potential...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how innovation, storytelling, accountability...
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of steaming hot pakodas on the billboard,...
The campaign is executed by Platinum Outdoor
At OAC 2025, CKA Birla Group’s Group CMO, Deepali Naair, and Rapport Chrome’s President, Vinkoo Chakraborty, engaged in a compelling dialogue, exploring OOH's strategic evolution, its...