Sinex Systems collaborates with Trix International

In OOH News By VJ Media Bureau - December 17, 2013

Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.

Activation versus OOH: It's all about synergy

In Viewpoints By M4G Bureau - December 13, 2013

Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.

Activation versus traditional OOH

In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

Drink, but don't drive

In Gallery By - December 10, 2013

In sync with the God-fearing Indian mindset, McCann Erickson a designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.

Feel the 'Silk' melt as you walk

In Gallery By - December 10, 2013

Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates

Star Jalsha's'Maa' goes live on hoarding!

In OOH News By Nabamita Chatterjee - December 10, 2013

Through an innovative live Shehnai performance atop a hoarding, Star Jalsha involved all of Kolkata's viewers to celebrate the wedding of the iconic character in one of its most popular daily mega soaps,'Maa'!

It's an Emami mela out there!

In Campaigns By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

DDB MudraMax bags South African Tourism account

In OOH News By VJ Media Bureau - December 04, 2013

The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.

Pan Vilas goes high on OOH

In OOH News By Bhawana Anand - November 28, 2013

Pan masala brand Pan Villas executes a high recall campaign in North India

Clutter: Whose call is it?

In OOH News By VJ Media Bureau - November 22, 2013

The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.