Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

In OOH News By M4G Bureau - February 20, 2024

"Larry's appointment comes at a crucial juncture as we embark on our journey towards achieving unprecedented revenue milestones," says Moving Walls Group CEO Srikanth Ramachandran

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

A ‘Sakht’ smartphone that exudes toughness & durability

In Campaigns By Amrit Mishra - February 15, 2024

In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the 'Sakht Phone' campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.

‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

Avatar MD Donald Mokgale to give closing speech at Africa Forum

In OOH News By M4G Bureau - February 06, 2024

Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business

Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty

In OOH News By Amrit Mishra - February 05, 2024

Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.

Top dentsu, Alliance Media executives to speak at WOO’s Africa Forum

In OOH News By M4G Bureau - January 30, 2024

Dawn Rowlands, CEO of dentsu, Sub-Saharan Africa, and Greg Benatar, MD of Alliance Media to speak at WOO’s first in-person Africa event which will be held in Cape Town from March 11-13 2024.

Rishabh Pant bats for Iodex UltraGel+

In Campaigns By Amrit Mishra - January 29, 2024

The campaign amplifies the odour-less attribute of the pain-relieving gel product

‘In OOH the possibilities for creativity are truly expansive’

In Viewpoints By M4G Bureau - January 24, 2024

Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.

Dubai-based DOOH operator Elevision bolts on CGI content offering

In OOH News By M4G Bureau - January 24, 2024

New capability illustrated by a recent DP World campaign