Up Media elevates advertising demand opportunities with LMX partnership

In Digital OOH By M4G Bureau - January 11, 2024

LMX announces dynamic partnership with Thailand's top elevator DOOH media owner, Up Media

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 05, 2024

The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential

‘Align with trends that promise to shape the dynamic marketing landscape’

In Viewpoints By - December 21, 2023

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance casts a glance back at the pivotal events that shaped India's marketing landscape in 2023.

Achieving carbon neutrality

In Viewpoints By - December 20, 2023

Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality

Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

The Fern Hotels & Resorts appoints Deepak Kadam GM Marketing

In OOH News By M4G Bureau - December 12, 2023

“The company's commitment to building eco-sensitive hotels aligns perfectly with my own professional philosophy, and I am eager to lead the marketing team to new achievements,” says Deepak Kadam

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

In OOH News By M4G Bureau - December 12, 2023

Mooi will focus upon the OOH growth opportunities in Africa

Srishti takes up title sponsorship of 2nd South India Talks OOH conference to be held in Chennai on February 2

In OOH News By M4G Bureau - December 11, 2023

S Kumar, Managing Director of Srishti says: “Knowledge sharing and business partnerships have become vital to the growth of Indian OOH, and that opportunity is even greater in the southern region”.

‘Tech is like clay that can be crafted into profitable solutions’

In Viewpoints By M4G Bureau - December 04, 2023

Anurag Sehgal, Founder & CEO of Digital Tranzform, shares his perspective on why companies need to leverage experiential tech across a true omni-channel retail landscape in this ‘Insights @ Digital X’ conversation presented by DDX Asia.