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Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA
Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’
Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

In OOH News By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

Classmate extends exciting AR technology to ‘Brown Cover Notebooks’  revolutionising learning from rote to experiential
Classmate extends exciting AR technology to ‘Brown Cover Notebooks’ revolutionising learning from rote to experiential

In Campaigns By Sakshi Sanghavi - June 17, 2024

Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%
MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

In Research By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru
ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

From awareness to action: Mastering brand reach
From awareness to action: Mastering brand reach

In OOH News By Vasant Jante - June 11, 2024

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies

The now, next, and wondrous future of OOH
The now, next, and wondrous future of OOH

In OOH News By Vasant Jante - June 11, 2024

Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury
Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.

MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign
MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

In OOH News By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha
MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

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