United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network

In Digital OOH By Rajiv Raghunath - January 27, 2023

The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America.

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn

In OOH News By M4G Bureau - January 24, 2023

Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

Broadsign launches its next-gen OOH platform ahead of ISE 2023

In Digital OOH By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Lekshumanan Annamalai, Founding Partner, Coral Media to join South India Talks OOH panel on ‘The Southern Advantage’

In OOH News By M4G Bureau - January 18, 2023

The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets

Ocean Outdoor reopens ad fund for environmental charities, causes working to protect the planet

In OOH News By Rajiv Raghunath - January 18, 2023

Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network.

Shalini Sankar, National Head - Business Development, Laqshya Media will be speaking on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

In OOH News By M4G Bureau - January 17, 2023

The session will bring forth the emerging business growth opportunities in the southern OOH markets.

Disney+ premieres ‘Welcome to Chippendales’ crime saga with OOH 3D striptease

In Digital OOH By M4G Bureau - January 17, 2023

The activation sees larger than life bare chested dancers performing a series of signature moves on a nightclub floor