OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

OAC 2024 to shine the light on ‘Navigating the new frontiers’ of OOH business

In OOH News By M4G Bureau - July 25, 2024

A galaxy of eminent leaders and achievers to address the knowledge sessions

WOO Expenditure Survey forecasts OOH to hit $45.3bn in 2024

In OOH News By M4G Bureau - July 24, 2024

Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the 2019 revenue figure of $36.3bn.

DOOH Academy launches Billboard Operators Guide to Digital & Programmatic certification Course

In OOH News By M4G Bureau - July 19, 2024

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH

Dan Durling, MD, Alight Media to speak on Retail DOOH business trends & opportunities at OAC 2024

In OOH News By M4G Bureau - July 19, 2024

With over 25 years’ experience in the media, digital, eCommerce and technology industry, Dan has a passion for continuous self-improvement, culture, stakeholder management, business transformation, team development and delivering results through service and creativity.

Everglow LED to showcase digital hardware and software solutions at OAC’s OOH Expo.

In OOH Solutions By Sakshi Sanghavi - July 18, 2024

“EverGlow LED is excited to demonstrate how our state-of-the-art solutions redefine the landscape of outdoor advertising.” says Inderjit Kataria, Managing Director, Everglow LED.

‘Advertisers and brands are poised to leverage AI, automation and programmatic technologies’

In Viewpoints By - July 18, 2024

Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand visibility but also redefine how brands interact with consumers in real-world environments

Bharat Media & Entertainment Group appoints Ranadeb Paul as South Head - OOH

In OOH News By M4G Bureau - July 17, 2024

Prior to joining BMEG, Ranadeb held pivotal roles at Mantis Technologies, Kinetic Advertising India, and Mindscapes Maestros Events & Sports Management

BBMP Advertisement Bylaws 2024 to be unveiled shortly

In OOH News By M4G Bureau - July 16, 2024

The urban local body sets sights on significantly augmenting its revenues from outdoor advertising

Asiaray bags exclusive media rights at 9 Shenzhen Metro lines

In OOH News By M4G Bureau - July 15, 2024

Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”