Noomi Mehta, an OOH veteran and Chairman of the Board at Selvel One Group, shares his thoughts in his words on how to map your way...
Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal. Signify also illuminated the Bandra-Worli Sea Link with a vibrant lighting display.
Weighing an extraordinary 800 kg, the modak has been officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’.
The campaign is executed by Posterscope India
Sharing details of the initiative on LinkedIn, Shwetal Basu, Sr. Vice President – Brand and Marketing at Polycab India, highlighted how festivals are not just occasions...
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance of modaks during Ganesh Utsav.
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and first in South India
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential