Results For "EV"
1775 News Found
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
Avatar MD Donald Mokgale to give closing speech at Africa Forum
In OOH News By M4G Bureau - February 06, 2024
Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business
Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty
In OOH News By Amrit Mishra - February 05, 2024
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Top dentsu, Alliance Media executives to speak at WOO’s Africa Forum
In OOH News By M4G Bureau - January 30, 2024
Dawn Rowlands, CEO of dentsu, Sub-Saharan Africa, and Greg Benatar, MD of Alliance Media to speak at WOO’s first in-person Africa event which will be held in Cape Town from March 11-13 2024.
Rishabh Pant bats for Iodex UltraGel+
In Campaigns By Amrit Mishra - January 29, 2024
The campaign amplifies the odour-less attribute of the pain-relieving gel product
‘In OOH the possibilities for creativity are truly expansive’
In Viewpoints By M4G Bureau - January 24, 2024
Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.
Dubai-based DOOH operator Elevision bolts on CGI content offering
In OOH News By M4G Bureau - January 24, 2024
New capability illustrated by a recent DP World campaign
Vodafone UK appoints Leo Burnett
In OOH News By M4G Bureau - January 19, 2024
The agency will create a distinctive long-term platform for the brand, developing all ATL and digital comms.
Brandonwheelz steers O’cean-branded taxis in Mumbai streets
In Campaigns By M4G Bureau - January 17, 2024
Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai
Retail media platform Zitcha, Axonet announce new partnership to enhance C-store shopper engagement and experiences
In OOH News By M4G Bureau - January 12, 2024
Pioneering C-store retail media network, Axonet has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with retail media platform Zitcha to provide a compelling offering for CPG brands and C-store retailers.