Friday, March 01, 2024

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Neelambari Kakaraparthi

It’s never just a car, it’s a journey of memories!
It’s never just a car, it’s a journey of memories!

By Neelambari Kakaraparthi - March 01, 2024

The new campaign by Spinny is all set to bridge the gap between the Pitch and the Road

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH
Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Airdropping into the screens
Airdropping into the screens

By Neelambari Kakaraparthi - February 15, 2024

With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’

Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy
Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy

By Neelambari Kakaraparthi - February 06, 2024

Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.

Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods
Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

A strategic recipe for maximising ROI
A strategic recipe for maximising ROI

By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

2nd South India Talks OOH Conference inaugurated, knowledge sessions underway
2nd South India Talks OOH Conference inaugurated, knowledge sessions underway

By Neelambari Kakaraparthi - February 02, 2024

Focus on factors that contribute to doubling OOH business in the region

Huda Beauty hand-in-hand with Myntra
Huda Beauty hand-in-hand with Myntra

By Neelambari Kakaraparthi - January 25, 2024

The innovative OOH campaign, executed by Alakh Advertising & Publicity, stands out in Mumbai

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