It’s never just a car, it’s a journey of memories!

By Neelambari Kakaraparthi - March 01, 2024

The new campaign by Spinny is all set to bridge the gap between the Pitch and the Road

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Airdropping into the screens

By Neelambari Kakaraparthi - February 15, 2024

With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’

Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy

By Neelambari Kakaraparthi - February 06, 2024

Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.

Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

A strategic recipe for maximising ROI

By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

2nd South India Talks OOH Conference inaugurated, knowledge sessions underway

By Neelambari Kakaraparthi - February 02, 2024

Focus on factors that contribute to doubling OOH business in the region

Huda Beauty hand-in-hand with Myntra

By Neelambari Kakaraparthi - January 25, 2024

The innovative OOH campaign, executed by Alakh Advertising & Publicity, stands out in Mumbai