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Huda Beauty hand-in-hand with Myntra

By Neelambari Kakaraparthi - January 25, 2024

The innovative OOH campaign, executed by Alakh Advertising & Publicity, stands out in Mumbai

Myntra OOH campaign in Mumbai

Myntra, the renowned fashion and beauty destination, has recently welcomed the globally acclaimed beauty brand Huda Beauty, along with its associated skincare line, Wishful, and fragrances from Kayali by Mona Kattan, into its expansive array of international brands in the beauty and personal care segment. This strategic launch aims to tap into Myntra’s thriving base of beauty enthusiasts across India, offering them access to the iconic products curated by Huda Kattan, a content creator turned beauty mogul.

The introduction of Huda Beauty on Myntra has been complemented by a series of comprehensive marketing initiatives that includes innovation in the OOH space, as seen in Mumbai. The campaign kicked off with a captivating CGI film featuring larger-than-life Huda Beauty products gracefully navigating the sky, making a stylish entrance onto the Myntra app. The OOH innovation, executed by Alakh Advertising & Publicity, served as a strong reminder, complementing the brand communications on other channels.

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