UP Talks OOH: Jagran - Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.

UP Talks OOH : Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD, Shalimar Corp Limited, a popular real estate developer in Lucknow, shares his views on the brand's experience of the OOH medium in Uttar Pradesh, at the UP Talks OOH event organised by VJ Media Works to be held on November 15th in Lucknow.

Cyprus Tourism goes high with Jet Seat Backs!

In OOH News By Nabamita Chatterjee - November 13, 2013

Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices for their promotion.

UP Talks OOH: 'How agencies can add value to media owners' business'

In OOH News By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'

In OOH News By VJ Media Bureau - November 12, 2013

The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

'OOH helps us talk to our readers'

In Viewpoints By M4G Bureau - November 07, 2013

Basant Rathore, VP- Strategy & Brand Development, Dainik Jagran, talks about how OOH helps the brand connect with its readers in the UP market.

Sugar Free Natura celebrates sweet indulgence

In OOH News By MunmunSaha - October 31, 2013

Zydus Wellness in partnership with DDB Mudra Max and brand ambassador celebrity chef Sanjeev Kapoor has launched the'Khushiyan gino, Calories nahi' campaign to promote its Sugar Free Natura this Diwali .

Reliance's illuminating presence in MP

In Campaigns By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

Cashing in on all formats

In Viewpoints By M4G Bureau - October 22, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.