Airtel, Google promote free cyber zones at CCD outlets

In OOH News By VJ Media Bureau - November 29, 2013

The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.

Study reveals growth in OOH spends

In OOH News By VJ Media Bureau - November 22, 2013

A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.

Clutter: Whose call is it?

In OOH News By VJ Media Bureau - November 22, 2013

The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.

'Use new products and services to get innovative'

In OOH News By Bhawana Anand - November 18, 2013

Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.

UP talks OOH, in depth and in style

In OOH News By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

'UP is a goldmine'

In OOH News By Bhawana Anand - November 18, 2013

Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for the brand at the'UP Talks OOH' event in Lucknow.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

UP Talks OOH: Keynote address by Shree Prakash Singh

In OOH News By VJ Media Bureau - November 14, 2013

Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by Shree Prakash Singh, Special Secretary, Urban Development Department, Uttar Pradesh.

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

In OOH News By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

UP Talks OOH: Jagran - Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.