Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

Zee TV's Dancewala campaign

In OOH News By MunmunSaha - October 28, 2013

The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.

HBO's latest OOH blockbuster

In Campaigns By Bhawana Anand - September 20, 2013

HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

Kissan's growing and living campaign

In OOH News By Reena Mehta - May 02, 2013

When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A standing example of this is Kissan's new'Growing, living billboard'.

Times OOH bags ad rights to BMTC's new terminal at Whitefield

In OOH News By Vjmedia Work Team - January 31, 2013

The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.