Results For "EFI"
154 News Found
Creativity, innovation are key to OOH growth
In Digital OOH By VJ Media Bureau - December 19, 2016
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Members must prove paid tax to come on board IOAA's website: Indrajit Sen
In OOH News By Satarupa Chakraborty - October 24, 2015
With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.
Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri
In Campaigns By VJ Media Bureau - August 14, 2015
Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.
Havas Media wins integrated media AOR of ClubMyCab
In OOH News By VJ Media Bureau - August 10, 2015
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.
'Consolidation will spur industry growth'
In Viewpoints By M4G Bureau - January 16, 2015
C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.
Indian OOH industry is primed for accelerated growth: EFI CEO
In OOH News By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country
Mirror, Mirror on the wall
In OOH News By Jubilee Cardozo - December 15, 2014
Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews
JCDecaux's Digital Towers amazes passengers at Changi Airport
In Digital OOH By Bhawana Anand - November 24, 2014
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
Century Ply takes the OOH route in Kolkata
In Campaigns By Nabamita Chatterjee - June 23, 2014
The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers
SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting
SelvelNext lit up one of the building facades of Nazrul Tirtha complex, the newly inaugurated museum in Rajarhat New Town, dedicated to the rich legacy of the rebel poet Kazi Nazrul Islam, using a mix of projection mapping, laser display and ambient lighting. Visitors and commuters were treated to a dazzling display showcasing the poet's rare images, book covers, music and art through innovative graphics using high-definition technology.
