Results For "EFI"
154 News Found
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
Wakefit wakes up Bengaluru: Navigating success with hyperlocal marketing
In Campaigns By Sakshi Sanghavi - March 28, 2024
In Bengaluru's urban expanse, the Wakefit Sofa ad shines on gantries, inviting all to experience its unmatched comfort and style
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
All about car insurance
In Campaigns By Amrit Mishra - March 04, 2024
ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.
MRSI adopts new socio-economic classification system ISEC
In OOH News By M4G Bureau - February 21, 2024
Incorporates women’s education as one of the key definers of social capital
Alfalite & Cesar Yague redefine digital art with AlfaArt
In OOH Solutions By M4G Bureau - January 17, 2024
AlfaArt consists of large format LED displays that transform entire walls into living canvases
Wildstone closes landmark £350mn outdoor media infrastructure refinancing
In OOH News By Rajiv Raghunath - January 16, 2024
Deal unlocks Wildstone’s European expansion amid surging digitisation
Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire
In Campaigns By M4G Bureau - December 26, 2023
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.
Workshop on ‘Digital Display: How to acquire high quality solutions at best price’ at DDX Asia expo, Mumbai on Dec 8, 2023
In OOH News By M4G Bureau - October 30, 2023
The workshop, to be conducted by Shenzhen Atenti Technologies CEO Mac Gangam, will cover areas like how to define the digital display requirements specific to individual businesses, what are different options to look up and how to select the right set of solutions, among others.