Results For "EFI"
137 News Found
Media Owner or Agency?
In Viewpoints By Vasant Jante - May 19, 2023
The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.
‘pDOOH is definitely a growth segment’
In Digital OOH By Rajiv Raghunath - April 12, 2023
“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.
Heading Braille awareness building activity at Mumbai’s Growel's 101 Mall
In OOH News By Nisha Yadav - January 12, 2023
Growel's 101 Mall is committed to being socially responsible and has a history of participating in initiatives that benefit the community.
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
In OOH News By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer
In OOH Solutions By M4G Bureau - September 01, 2022
Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”
Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India
In OOH News By M4G Bureau - August 05, 2022
“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Michelob Ultra’s ‘Courtside’ campaign created by FCB New York takes home Platinum OBIE Award
In OOH News By M4G Bureau - May 20, 2022
The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble’s virtual stands from home
CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes
In OOH News By M4G Bureau - November 11, 2021
CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space
‘Let’s get in automation first, programmatic will be the next natural step’
In Viewpoints By N Jayalakshmi - October 18, 2021
Shriranga K Sudhakara, MD, Vyoma Media, shares his insights on the various layers inherent in the pDOOH space and on the factors that can drive its growth in a manner that benefits the OOH industry as a whole.