Vjmedia Work Team
Is TV's loss OOH's gain?
By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.
Times OOH bags ad rights to BMTC's new terminal at Whitefield
By Vjmedia Work Team - January 31, 2013
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
Race 2 ties up with Metro Shoes for outdoor promotions
By Vjmedia Work Team - January 23, 2013
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.