Race 2 ties up with Metro Shoes for outdoor promotions
By Vjmedia Work Team - January 23, 2013
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.
Much awaited Bollywood movie Race 2 has tied up with Metro Shoes for an extensive outdoor promotion of the movie. Metro Shoes will hold contests for its customers and give away 500 Race 2 tickets all over India. They will also hold a fan meet and greet with the stars of the movie. As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign. This campaign will target Tier I, II and III cities to promote the movie and its tie-up with Metro Shoes. Speaking about this campaign, Lavina Rodriqgues Pinto, Marketing Manager, Metro Shoes says, " Metro Shoes is synonymous with fashion and what better way than to partner with the Race franchisee which has an eclectic mix of fashion and glamour. Through this partnership, we hope to reinforce our brand with the right positioning and reach out to a larger set of audiences.â€