Via.com flies via OOH at BIAL
By Vjmedia Work Team - January 23, 2013
A high-decibel OOH campaign at BAIL airport to address and capture the 100% departure traffic of BIAL.
Via.com, a travel portal, has delved into the OOH medium with the motive to enhance the awareness about the brand amongst the frequent flyers. In association with JCDecaux, Via.com executed a high-decibel OOH campaign at BAIL airport to address and capture the 100% departure traffic of BIAL. The online travel website strategically selected the check in glass faÃ§ade to deploy the branding in order to reinforce the high recall for Via.com. Keeping the target audience in mind, JCDecaux team created a dominating presence at Domestic Departure through a 90.2mX 2.47m (w x h) glass faÃ§ade branding located behind the check in counters to target every departing eyeball at BIAL, which nobody can afford to miss out. The large message board was creatively designed establishing the brand as a complete travel solution provider from flights, hotel booking and holidays. The creative implementation of Via.com advertising at BIAL by JCDecaux team managed to address all the departing passengers and fashioned the thrill about travelling among passengers.