‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

Ministry of Home Affairs permits cinema halls to restart operations

In OOH News By M4G Bureau - October 01, 2020

Although the central government has allowed, the Maharashtra government has prohibited cinema halls under the extended lockdown until October 31

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

In Digital OOH By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform

Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme

In OOH News By M4G Bureau - June 18, 2020

The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers

No budgets from Central Govt for OOH industry

In OOH News By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

East Central Railway approves Force Majeure clause on NFR

In OOH News By M4G Bureau - June 09, 2020

The authority is also giving the extension in the contract period which were not in operation

Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice

Ninja Media Creations launches data-monitoring software

In OOH News By Pray Jani - May 13, 2020

The software will provide data insights for a railway audio advertising campaign

‘A salute to the heroes who fought Covid-19’

In Gallery By M4G Bureau - March 24, 2020

In China, the DOOH screens thank Medical staff who treated COVID-19 coronavirus patients at a hospital in Wuhan, China's central Hubei province

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms