Results For "Central"
102 News Found
‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’
In Viewpoints By M4G Bureau - March 28, 2022
To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
In OOH News By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India
In OOH News By M4G Bureau - March 03, 2022
Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.
Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai
In OOH News By Rajiv Raghunath - February 22, 2022
Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.
Bridgestone India rolls out disabled-friendly initiatives at Pune railway station
In OOH News By M4G Bureau - October 29, 2021
The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.
Mumbai Central Div invites e-bids for bulk ad rights
In OOH News By - September 21, 2021
The rights will be awarded for 1,600 sq.ft ad space for a period of 5 years.
‘Content is central to DOOH digital solutions’
In OOH Solutions By Pray Jani - August 16, 2021
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
In OOH News By Rajiv Raghunath - June 07, 2021
Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.
Netherlands OOH body Outreach joins WOO
In OOH News By Rajiv Raghunath - January 18, 2021
Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO
Times OOH expands media portfolio with new acquisitions in Chennai
In OOH News By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards