Sunday, June 20, 2021

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Rajiv Raghunath

B Natural makes an impactful OOH splash in Bengaluru
B Natural makes an impactful OOH splash in Bengaluru

By Rajiv Raghunath - February 26, 2015

Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience

Milestone Brandcom wins OOH mandate from Bharti Airtel
Milestone Brandcom wins OOH mandate from Bharti Airtel

By Rajiv Raghunath - February 24, 2015

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru
Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru

By Rajiv Raghunath - February 19, 2015

Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Govt bodies should promote advertising on public conveniences: G S Rawat
Govt bodies should promote advertising on public conveniences: G S Rawat

By Rajiv Raghunath - December 29, 2014

A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme Advertising

Srishti Communications plans second LED screen at second entrance to Bangalore City railway station
Srishti Communications plans second LED screen at second entrance to Bangalore City railway station

By Rajiv Raghunath - December 29, 2014

The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25

Indian OOH industry is primed for accelerated growth: EFI CEO
Indian OOH industry is primed for accelerated growth: EFI CEO

By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

Pioneer Publicity bags ad rights on PMPML bqs, buses
Pioneer Publicity bags ad rights on PMPML bqs, buses

By Rajiv Raghunath - December 19, 2014

The OOH firm has bagged the contract in Pune for 3 years

Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon
Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

By Rajiv Raghunath - November 19, 2014

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.

Control of unauthorised media is a win-win proposition: P B Abdul Rehman
Control of unauthorised media is a win-win proposition: P B Abdul Rehman

By Rajiv Raghunath - November 17, 2014

P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also advocates a'hire & purchase' model for outdoor infrastructure

Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille
Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille

By Rajiv Raghunath - November 14, 2014

Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH

IOAA strives to reinforce compliance norms with revised draft SOP
IOAA strives to reinforce compliance norms with revised draft SOP

By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad
Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

BREAKING NEWS: Pioneer Publicity bags ad rights on 6 new skywalks in Bangalore
BREAKING NEWS: Pioneer Publicity bags ad rights on 6 new skywalks in Bangalore

By Rajiv Raghunath - October 31, 2014

Pioneer Publicity has won the rights for 20 years through an open tender; the six skywalks are located at: NR Square in front of the BBMP office; Domlur traffic signal next to Shantisagar hotel; Marthahalli traffic junction; Richmond Road near Baldwin Girls College; near Yeshwantpur Railway Station - towards Total Gas station; and on Mysore Road near Gopalan Mall.

Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations
Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations

By Rajiv Raghunath - September 02, 2014

The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process

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