World Out of Home Organization announces 2022 Award winners

By Rajiv Raghunath - June 02, 2022

Honours leaders from Australia, Canada and Portugal and creative from UK and China

Broadsign expands pDOOH portfolio in the US & Australia

By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

Ocean Outdoor celebrates the UK’s Beacon of Light and Hope

By Rajiv Raghunath - June 01, 2022

DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18

By Rajiv Raghunath - May 30, 2022

Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.

UK-based 75Media in 10-yr deal with OOH asset provider Wildstone

By Rajiv Raghunath - May 27, 2022

The deal will help 75Media to become the largest independ-ent OOH operator in the North of England

Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame

By Rajiv Raghunath - May 23, 2022

Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history

Swiftmile teams up with Place Exchange for programmatic options

By Rajiv Raghunath - May 23, 2022

Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

By Rajiv Raghunath - May 18, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

oOh!media launches creative and content innovation hub POLY

By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

RailTel announces RPF for RDN projects to be submitted by May 23

By Rajiv Raghunath - May 11, 2022

Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites

Nagpur media owners waiting expectantly for favourable Court hearing on ad tax

By Rajiv Raghunath - May 09, 2022

The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business