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Rajiv Raghunath

Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille
Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille

By Rajiv Raghunath - November 14, 2014

Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH

IOAA strives to reinforce compliance norms with revised draft SOP
IOAA strives to reinforce compliance norms with revised draft SOP

By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad
Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

BREAKING NEWS: Pioneer Publicity bags ad rights on 6 new skywalks in Bangalore
BREAKING NEWS: Pioneer Publicity bags ad rights on 6 new skywalks in Bangalore

By Rajiv Raghunath - October 31, 2014

Pioneer Publicity has won the rights for 20 years through an open tender; the six skywalks are located at: NR Square in front of the BBMP office; Domlur traffic signal next to Shantisagar hotel; Marthahalli traffic junction; Richmond Road near Baldwin Girls College; near Yeshwantpur Railway Station - towards Total Gas station; and on Mysore Road near Gopalan Mall.

Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations
Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations

By Rajiv Raghunath - September 02, 2014

The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process

Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands
Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands

By Rajiv Raghunath - August 20, 2014

The OOH firm runs a digital TV screens network inside the busy station

USI Media crafts innovative street furniture in Bangalore
USI Media crafts innovative street furniture in Bangalore

By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP

Srishti Communications plans to double battery carts at railway stations
Srishti Communications plans to double battery carts at railway stations

By Rajiv Raghunath - August 13, 2014

These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media

IOAA Credit Control Council strengthens action against defaulting firms
IOAA Credit Control Council strengthens action against defaulting firms

By Rajiv Raghunath - August 04, 2014

The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms

Times OOH: Trailblazing the fast lane
Times OOH: Trailblazing the fast lane

By Rajiv Raghunath - July 18, 2014

Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years

Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets
Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets

By Rajiv Raghunath - July 11, 2014

FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects

Kerala OOH: Brimming with growth opportunities
Kerala OOH: Brimming with growth opportunities

By Rajiv Raghunath - June 23, 2014

Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state

Kerala OOH: Gearing up for the next growth wave
Kerala OOH: Gearing up for the next growth wave

By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Vritti i–Media expanding OOH footprint with bus station announcement solution
Vritti i–Media expanding OOH footprint with bus station announcement solution

By Rajiv Raghunath - May 19, 2014

The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well

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