Swiftmile teams up with Place Exchange for programmatic options
By Rajiv Raghunath - May 23, 2022
Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network
Swiftmile, the pioneer in micromobility charging, has teamed up with Place Exchange, the leading supply-side platform for programmatic OOH media. Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network reaching a highly attractive on-the-go audience. This collaboration will play a crucial role in expanding Swiftmile’s programmatic options for media buyers seeking to purchase Swiftmile’s premium placed-based inventory from any of the leading demand-side platforms (DSPs) integrated with Place Exchange.
“We’re excited to work with Place Exchange,” said Joel Martin, VP of DOOH at Swiftmile. “As one of the most impactful companies in the Out of Home advertising industry, we are confident they can help take our media offering to the next level by making it easy for advertisers to integrate our inventory into their omnichannel plans.”
Swiftmile’s eye-level digital screens serve as vehicle charging destinations instead of just panels that are passed during a commute, and capture high levels of attention from a valuable audience. The integration with Place Exchange’s patented technology enables advertisers to seamlessly plan, buy, optimise, and report on all Swiftmile inventory alongside other programmatic channels within the DSP systems they already use, leveraging the ease, flexibility, and automation of programmatic.
“As electric vehicles usage grows, our partnership with Swiftmile enables advertisers to expand their reach to a high-value and rapidly expanding audience,” said Nick Bennett, SVP of Partnerships at Place Exchange. “It’s been proven that DOOH advertising can help power the deployment of valuable environmentally-friendly services in cities and communities, and our partnership with Swiftmile is a great example of a win/win for advertisers, consumers, and the environment.”