MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads
By Rajiv Raghunath - May 19, 2022
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
StreetMetrics, which specialises in measuring Moving Out-of-Home (MOOH) media, has achieved the milestone of measuring over one-billion miles of ads on vehicles. The company which currently measures moving media in 30 of the top 35 DMAs across the US, and internationally across Canada, Australia, Europe, and Central Asia, states in a release that “it all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, how effective are advertisements placed on vehicles? This goal was met with enthusiasm by the MOOH industry, and we were off to the races developing more robust tools for media operators.”
“Four years later, we’ve grown to measure 40,000 vehicles in over 40 cities in 10 different countries. Bikes, cars, taxis, box trucks, mobile-billboards, semi-trailers, trolleys, transit buses and more - we’ve just about measured anything that moves,” states the company that is avowedly committed to bridging the gap between the physical and digital worlds for MOOH marketers.
“We’re humbled to serve our outstanding operators, and we’re hard at work creating technology solutions that help move outdoor advertising forward with more actionable insights,” maintains StreetMetrics.