Connect with us

Audience Data & Measurement

StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement

Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement

Published

on

Streetmetrics logo

StreetMetrics, the leader in Transit OOH media measurement, has announced its partnership with Gateway Outdoor Advertising. The partnership reinforces and validates that regional transit advertisers are interested in analytics and insights to measure the performance of their campaigns. 

“Local advertising dollars are being allocated to online and digital mediums due to the ease in ability to measure the performance and effectiveness of the ad spend. One way offline advertising, such as transit advertising, can remain relevant in the ad spend realm, is by providing similar data-backed insights that are typically associated with digital and online advertising,” cites a media release issued by StreetMetrics. 

Advertisement

Gateway Outdoor will utilise the StreetMetrics solution by planning, forecasting and reconciling media performance of campaigns and analysing its customers’ campaign effectiveness through attribution. Gateway Outdoor will also have the ability to serve its Transit Authorities (TAs) by passing back the data, informing them of the best locations to engage potential riders, and by providing its community partners with measurements and insights to increase the value of those partnerships. 

Craig P Heard, President and CEO, Gateway Outdoor Advertising, said,  “With the StreetMetrics platform, Gateway Outdoor will be able to provide reliable, data-driven insights to its customers through planning, measurement and attribution offerings.”

Advertisement

Craig Heard Jr, SVP Marketing, Gateway Outdoor Advertising, said, – “Given that Gateway Outdoor has primarily focused on transit and bus advertising for more than 35 years, we determined it was crucial for us to find a solution that enables us to now measure our clients’ advertising campaigns, ensuring they receive the same level of insights as they do with online advertising. We knew StreetMetrics was the way to go simply because of their commitment to providing data-backed insights. This opportunity will allow us to better understand our markets and potential audiences, which will allow us to better serve our customers.” 

Michael Steinberg, CRO, StreetMetrics, said “StreetMetrics was founded on the guiding principle of providing transit operators with the same planning, measurement and attribution capabilities as digital advertising. We are thrilled to announce our partnership and to support Gateway in their goal to provide brands with measurement and insights that resonate with advertisers and their need for relevant data that allows for the expansion of ad spend in the transit space.” 

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.